Executive Profile

Product leader with 15+ years of experience in programmatic advertising and AdTech, specializing in marketplace platforms, identity, privacy, and real-time systems. Proven track record of defining product strategy, aligning cross-functional teams, and delivering scalable solutions that drive revenue, liquidity, and ecosystem trust.

Known for bridging technical depth with strategic leadership, and for representing organizations externally through industry standards leadership, public speaking, and open-source collaboration.

Professional Experience

Magnite

Principal Technical Product Manager | 2017 – Present

• Own platform-level product strategy across identity, privacy, targeting, and real-time data systems supporting Magnite’s omnichannel exchanges.
• Led initiatives spanning UserSync, Extended IDs, audience targeting, and third-party data integrations, balancing performance, scalability, and regulatory compliance.
• Served as privacy champion across multiple platforms (Rubicon, Telaria, SpotX, SpringServe), driving adoption of GDPR, EU-TCF, and Global Privacy Platform (GPP) standards.
• Defined product vision and roadmaps, authored PRDs and technical designs, and partnered closely with engineering, data, legal, and business teams.
• Delivered strategic products including:
  • SharedID — an open-source, publisher-controlled identity framework now supporting ~80% of web and mobile web ad requests.
  • Magnite Access — an omnichannel audience and identity suite responsible for ~20% of gross media spend tied to audience targeting.
  • Third-Party Curator Real-Time Access (3pX) — enabling pre-auction bidstream access for curated buying strategies, increasing marketplace flexibility and share of wallet.

Prebid.org

Chair, Privacy & Identity Product Management Committee | 2019 – Present

• Lead product direction and consensus-building for privacy and identity initiatives across the open-source Prebid ecosystem.
• Incubated the User ID and sub-adapter framework, supporting 55+ third-party identity solutions.
• Co-developed SharedID and guided its evolution through community governance and broad industry adoption.
• Represent Prebid publicly through speaking engagements, demos, and thought leadership on privacy, identity, and Privacy Sandbox initiatives.

Verizon

Director, Solutions Engineering – Data Products | 2016 – 2017

• Led data product enablement for Verizon demand platforms, surfacing first- and third-party data that generated $30–40M in quarterly revenue.
• Operationalized deterministic and probabilistic identity data across mobile, video, and display channels, contributing $17–20M in quarterly revenue.
• Acted as a bridge between product, engineering, and commercial teams to scale data-driven offerings.

Earlier Career

These roles established my foundation in ad serving, data platforms, analytics, and enterprise systems, shaping a career focused on building scalable products at the intersection of technology and business.

AddThis (acquired by Oracle)

Senior Solutions Engineer / Sales Engineering Manager | 2011 – 2016

• Played a key role in evolving AddThis from a widget-based publisher tool into a data-driven audience and segmentation platform operating at internet scale.
• Led technical discovery and solution design for Data-as-a-Service and programmatic offerings, enabling predictable, recurring revenue and high-margin deals.
• Developed proof-of-concept products for audience segmentation and analytics, helping publishers and brands better understand content engagement and user behavior.
• Supported large-scale programmatic integrations that achieved 80–90% margins through automation and “set-it-and-forget-it” workflows.
• Acted as a bridge between sales, engineering, and product, shaping roadmap decisions based on customer demand and market opportunity.
• Contributions supported AddThis’s growth and eventual 4× revenue exit to Oracle.

Stanley Black & Decker

Senior Business Analyst | 2009 – 2011

• Member of the enterprise E-commerce Web Services team, supporting sales and marketing platforms at global scale.
• Owned analytics and performance measurement used to justify a $1M enterprise website redesign.
• Administered and evaluated web analytics, penetration testing, and marketing systems to improve site performance, reliability, and conversion.
• Partnered with technical and business stakeholders to translate data insights into product and platform investment decisions.

Aquantive (acquired by Microsoft)

Support Engineer | 2007 – 2009

• Supported enterprise advertisers running large-scale search, display, and rich media campaigns on the Atlas ad server.
• Served as an escalation point for complex technical issues involving ad serving, JavaScript, HTML, and campaign execution.
• Worked directly with customers and internal teams to diagnose platform issues, improving system reliability and advertiser trust.
• Built early expertise in ad-serving infrastructure and marketplace dynamics, forming the technical foundation for later leadership roles in programmatic platforms.